Alison Simpson on LinkedIn: EP19 - Leo Burnett's Vision for HumanKind, with Ben Tarr, and Tahir Ahmad (2024)

Starting the week on a humourous note. As we start June, mid-year performance reviews are fast approaching. They offer a great way to celebrate contributions and provide support and encouragement for development areas. Or, you could take this approach. Hopefully, you'll see the value in making time instead.#leadership #performancereviews #professionaldevelopment #humour

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Feel Good Friday: The terrific advice from Rachel Accurso at an NYU Stern School of Business commencement will make you feel good and also remind you of the power we all have when we show up and take action. It's six minutes well spent.Here are some tidbits that resonated for me...🌟 "A lot of us think we’re not good enough. That we can’t act until we hit some ideal level of knowledge. It’s not true. You don’t need to wait for anyone else to show up." 🌟 "When you see a need or a way that the world could be better use the unique talents you have to serve the world. We don’t know what will happen but we guarantee nothing will change if we don’t try."🌟"You don’t need to be the smartest. Or the coolest. Or have the most connections. It’s the people who keep showing up and taking action that make the difference."🌟 Failing is part of the journey. Learn from it then try again. It will pay off. #greatadvice #perspective #leadership https://lnkd.in/gtbF79Yv

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It's an exciting day as we announce Canadian Marketing Association's new Board Chair Alan Depencier, Chief Marketing Officer, Personal and Commercial Banking and Insurance at RBC and welcome five outstanding new Directors. The high calibre of the Board was a major reason why leading the CMA was so appealing, and today's announcements further strengthen the Association and help us future proof our profession. As I shared in the press...“We are thrilled to see Alan take on this new role and to have five talented new senior members join our exemplary Board of Directors,” said Alison Simpson, President and CEO, CMA. “Alan’s exceptional leadership across the numerous volunteer roles he has held with the CMA make him well suited to step up to the Chair role.""Our new Directors are all standout leaders, who expand the diversity and expertise across our Board and bring qualities we seek to harness as we propel our initiatives forward. Alan and our Directors’ contributions will be instrumental in shaping the future of our association and enhancing our impact across the Canadian marketing industry.”🌟 Welcome to our five new Directors:Sophie Deschênes-Hébert, TELUS; Bilal Jaffery, Blend; John Peco, George Brown College; Eva Salem, Canadian Tire Corporation; and Evan Wood, Environics Analytics🙏 A big thank you to the returning Directors on our exemplary Board: Kerri Dawson, CM (Past Chair), Isaac Adejuwon, Metricsflow; Brent Chaters, Accenture; Jeff Greenspoon, dentsu; Devorah Lithwick, Bell; Amanda M., Canada Post / Postes Canada; Nicky Mezo, TD; Meghan Nameth, CM, heads up; Laura Pearce, Google; and Jacquie Ryan, Canadian Olympic Committee.🎉 As Kerri steps into the Past Chair role, I want to extend a warm thank you for her incredible partnership in my first 18 months with the CMA, and for all she has contributed as Chair. We have a stronger foundation and increased momentum thanks to her support.Heres's more about our new Chair and Directors: https://lnkd.in/gd7VEqJ6#CMALeadership#Marketing#BoardAnnouncement#BoardofDirectors

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MARKETERS IN TRANSITION: Learning and networking are key as you're pursuing your next great role, which is why the Canadian Marketing Association has reserved complimentary spots at our June 4th hybrid event just for you.Join us for CMAcx and learn more about what Canadian consumers of the future expect from brands. CX and the alignment of strategies with customers’ wants and needs is essential when it comes to building loyalty and engagement through personalization, authenticity, convenience and empathy. In the B2B sector, Business Experience (BX) is just as important as CX.You can register here for your free ticket: https://lnkd.in/g4eJx3Pm#marketing #marketersintransition #canadianconsumers #CX

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Starting the week on a humourous and meditative note. With a very busy week ahead, one way I'll be countering stress is with meditation (and possibly ice-cream 😉). Meditation provides many powerful professional benefits including...🧘♀️ It counteracts stress by activating the body’s “relaxation response.” Just a few minutes of meditation prompts physiological changes that help put you in a more calm, centered state.🧘♀️ Meditation Enhances focus and attention.🧘♀️ It boosts creativity and problem-solving, as well as mental clarity and intuition.🧘♀️ Meditation builds Emotional Intelligence (EQ) by strengthening areas of the brain responsible for emotional regulation.🧘♀️ It increases productivity and energy.🧘♀️ Meditation promotes innovation.#humour #healthandwellness #perspective #stressmanagement #innovationhack #meditation

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AN INTERNET MINUTE IN 2024. I always find this annual view intriguing and this year is no exception. Once again, the time we spend online has increased -- by 30% in the last year. Here are some of the highlights...🚀 It's been a year of explosive growth for TikTok — up from 167M videos watched each minute in 2023 to 625M videos now🚀 Snap Inc. also saw significant growth — with 3.5M SnapChats now created each minute vs 2M in 2023 (Note: The B in the infographic should be an M)🚀 Google Searches also continue to grow, up from 5.9M to 6.3M in 2024If you want to check out how an Internet Minute has changed since 2015, I’ve included a link in my Comments. Not surprisingly, it’s pretty remarkable.#internetminute #online #consumerbehaviours #marketing #onlineresearch

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Starting the week on a humourous note and wishing everyone in my network who’s celebrating a fun holiday Monday.Thanks Queen Victoria for the unofficial start of our Canadian summer!#humour #longweekend #canada

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Feel Good Friday. Working with my amazing team at the Canadian Marketing Association definitely leads to feeling good, especially when we come together in person. This week we had a terrific business update, got to know one another better with an inspiring “poncho challenge” and celebrated with our very own ice-cream truck.Members of our senior team also raised a toast that evening to the new Marketing Legends at the AMA Toronto event. #marketing #talentedteam #feelgoodfriday

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Starting the week on a humourous note and reminding us that change is part of a successful career, especially in marketing. Being curious, having an open mind, being willing to experiment - and learning from the inevitable mistakes that come with experimentation - were some of the takeaways shared at our inaugural Canadian Marketing Association Marketing Week last week. Understanding that the fundamentals of marketing - and soft skills - remain mission critical as we're embracing change are also key. Marketers knowledge of people is an important super power that can drive innovation and grow businesses and brands. While change is challenging, it's also an exhilarating time to be in the marketing profession. Coming together with nearly 2,000 marketers last week to discuss, debate and learn together reminded us that our future is very bright.#marketing #futureproofing #marketingcommunications #humour #brand #canadianconsumers

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